Social Media – A marketing student’s journey

As an individual who has never used social media, it felt weird to start posting on the platforms. However, as time went on, it became easier to post and just felt natural. Focusing on an important segment of the internet (social media) allowed me as a marketer to develop my digital skills as well as my communication skills, as I learn to engage and interact on social media platforms.

I have learned that social media is not just about posting on platforms but also a representation of an individual or a company as a brand and how people view them. The skills I have learned from the social media marketing course are to come up with the right posts, develop storyboards for videos and managing the digital content on social media using tools like Hoot-suite.

The best thing about being a social media marketing student is that it a never-ending cycle of learning. Since the world is becoming digitalized and the internet always has something new like trends and memes, it gives the social media marketer the opportunity to learn something new about the world and adapt to these social trends. Furthermore, another point to consider is the endless job opportunities for social media marketers since there always will be constant development in the industry.

Some recommendations for people who want to take social media marketing is to focus from the very beginning as one mistake in social media can affect your brand and post relevant materials related to you as a brand. Another recommendation would be to manage your posts and platforms efficiently using marketing tools like Hoot-suite.

Overall, my experience with social media marketing has led me to believe that it is a very important course for marketers as part of their advanced digital knowledge learning and aids in future job opportunities because social media is the current digital advancement in today’s society.

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